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Insurtechs Need to Ace Customer Acquisition Cost (CAC) Optimization

Across industries, it’s generally accepted that it costs about five times as much to attract a new customer as it does to sell to an existing one. In insurance, the cost of acquiring customers (CAC) is higher, at seven to nine times that of selling to an existing customer. On average, that’s paying between $487 […]

The post Insurtechs Need to Ace Customer Acquisition Cost (CAC) Optimization appeared first on Daily Fintech.

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