CAC/LTV can be used to do comparables analysis across both bank incumbents and Fintech upstarts. A business with low CAC and high LTV should be worth a lot and vice versa, regardless of the label. CAC/LTV = Customer Acquisition Cost/Life Time Value. CAC/LTV can be used to do comparables analysis across both bank incumbents and […]
The post Fintech Macro Part 4. CAC/LTV is single metric to evaluate both banks & Fintech startups appeared first on Daily Fintech.