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Fintech Macro Part 4. CAC/LTV is single metric to evaluate both banks & Fintech startups 

CAC/LTV can be used to do comparables analysis across both bank incumbents and Fintech upstarts. A business with low CAC and high LTV should be worth a lot and vice versa, regardless of the label. CAC/LTV = Customer Acquisition Cost/Life Time Value. CAC/LTV can be used to do comparables analysis across both bank incumbents and […]

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