Open banking – Keep calm and saddle up for a five year run

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A year on – and that’s a big milestone for many. But in the legacy banking world, nothing gets done in a year. And it’s not surprising that open banking has been more of an introvert than we expected. Eventful or not, open banking is one of the best things that could have happened to consumers, and will eventually turn out to be a case study for other global economies to learn from.

Open banking is not just a movement to get banks to relinquish their ownership of consumer data. It is more of a data revolution to identify consumer behaviour and use data analytics to provide personalised services – not just banking services.

There are multiple stakeholders involved in the process of making the most of this data revolution. Getting a consolidated view of a customer’s financial products is perhaps a low hanging fruit.

For a consumer focused data driven use case, that is more integrated into their lifestyle, more work needs to be done on open banking data.

  • Downstream apps need to build their interfaces with banks that have opened up their APIs.
  • That will be followed by proprietary intelligence that these downstream apps will add.
  • Proprietary intelligence using machine learning, predictive analytics etc., need critical mass of data – which only builds over time. For this these firms will also need to onboard customers.
  • Customer onboarding is easily said than done – comes with serious cost of acquisition for a small firm – that happens when they have backing such initiatives from Venture capital.

Every step above takes time. It would be a few years before a real data driven use case can reach the customer and for us to start seeing some success stories. But where are banks largely, and where are the startups in the journey?

A year ago the Competitions and Market Authority (CMA) set the pace for a bunch of banks (9 of them) to open up customer data through APIs. And 12 months on, there is more noise about a lack of noise in this space. I don’t believe there is any action missing, and this is why.

Banks had to open up customer transaction data through APIs – but CMA only came up with this idea in 2016. For banks to get it, plan it, and execute the APIs within even 24 months was always an aggressive timeline. HSBC’s Connected Money app was perhaps an exception to the usual pace of banks. Barclays seems to have a similar capability as well.

However, the integration that legacy Banks have provided to downstream systems are not the most intuitive. APIs exposed by banks use apps like Yodlee (who create the plumbing for the data) who then integrate to downstream customer facing apps like Money Dashboard for example.

One quick look at the apps show that the the experience offered by legacy banks to integrate into a customer facing app are so outdated. Especially for a customer segment that are used to a frictionless Monzo like experience. That is an area where banks can definitely do better. However, most Millennials and Generation Z customers directly bank with neo-banks, so this will be less of an issue with that customer segment.

Startups are still building the intelligence to make the most of the data revolution. However, most firms that I know of that are looking to provide PFM services, lending (underwriting, brokering or credit scoring), SME loyalty, or simply cleverer product switching, are all focused on growing their customer base in search of more data volumes.

Most of the clever applications need machine learning algorithms to feed on a lot of high quality customer data. That is when their results get accurate as the machine learns from continuous feedback. Releasing half trained machine learning apps to consumers can actually result in poor customer experience and churn.

Most firms I speak to, are focused on identifying product market fit for their data driven use case this year.

Customer acquisition has to be cleverly managed to ensure there is growth in data volumes, but also the predictive analytics is accurate enough to cut down churn. Its a hard game to play.

In a recent interview Tom Blomfield, CEO of Monzo mentioned that he wasn’t afraid of legacy banks or even the Neo-banks. But he was wary of new open banking powered apps just bringing clever capabilities and acquiring customers to dwarf the likes of Monzo. Open banking will be a slow burner, it would have failed if we didn’t see some success stories in the next 5 years.


Arunkumar Krishnakumar is a Venture Capital investor at Green Shores Capital focusing on Inclusion and a podcast host.

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Finastra’s Open Banking Readiness Index – DBS takes Asia top spot

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Finastra recently released their open banking readiness index along with a report  on how banks in Asia have performed against certain criteria. Its not surprising that of the five dimensions that Finastra has set for open banking readiness assessement, DBS bank have topped two. DBS, in my view, have been one of the more innovative banks.

The assessment was done across Banks that together constituted 60% of assets in Asia, so its a fairly good indicator of where banks are.

Now a deeper dive into the index and the criteria:

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APIs are the future, and we have heard that time and time again. The key pillars of the frame work are focused around how banks have prepared to

  • Adopt APIs
  • Integrate with Fintechs and other third parties
  • Manage and mine data internally
  • Monetise data
  • Be innovative

These are fairly broad criteria to assess the readiness across various aspects of producing, managing and sharing data around the value chain. The coverage, in my view, is comprehensive. And purely based on the framework used, it can clearly be replicated across Europe and other parts of the world, to see who the global leaders in open banking are.

On the breadth of coverage, I would have liked better insights on standardisation across APIs. Open banking is great, but when there are some standards that banks can agree on amongst themselves, and conform to them, that would help downstream firms and systems consuming their data.

However, the depth of the assessment is really what could be invaluable. Each of these pillars have left some points unanswered. Let me go through some points I would have liked to have better clarity on.

While adoption of APIs internally and externally is a key metric, I believe awareness around open banking is pretty low amongst the consumers. Shouldn’t readiness factor-in the efforts that banks have put in to raise awareness amongst consumers?

The following are the points that API adoption assessment covers. While this report is all about the readiness of banks for open banking, adoption should lead to something meaningful. And that would be customer uptake.

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Also, establishing partnerships with Fintechs and integrating are broadly covered. But what we define by partnerships need to be clarified.

Many startups that are approved for open banking have access to Banks’ APIs. But are still miles away from doing anything meaningful with it. Again, the end customer is forgotten here.

Banks have more to do than follow up with these downstream businesses and ensure end customers are benefited. But regulatory framework that approved these Fintechs to use Banks APIs, should have taken some kind of customer metric as a criteria- to me that is readiness where the entire value chain is considered.

One argument is that, it is a pure bank readiness report, and has nothing to do with customers. But there are times where the report talks about integration with the developer community, apps builders, and also with third party service providers, so why not customer uptake too?

For example, the number of live third party applications that actively use a bank’s APIs could have been a good metric.

Another point on the data readiness of banks, where data security and governance are key criteria. In all my years of experience with systems in banks, I know the quality of data is generally very poor. I have worked in environments where a highly critical report has 150,000 manual adjustments in its underlying data. And this is so common place – at least used to be, not long ago.

If banks automate data of poor quality using APIs, and claim readiness over data security and API infrastructure, that would be like lipstick on a pig.

There is no point in securing, sharing or making business decisions on low quality data. This problem is generally amplified in parts of a bank where there are lingering legacy systems. While accuracy of data is taken into consideration, when banks are tested for data readiness, data quality will need to be the number 1 criteria.

It almost feels like the framework has allowed the most topical data problem (information security) as the number one criteria – to me, it is not.

Data monetization models are well thought through. However, how some of those models would help create better (cheaper) products for the end consumer is something banks should start thinking about. And more importantly, how those monetization models will be communicated to the customers in a transparent fashion, is pretty critical in a #facebookIsDead era.

In summary, the report does a great job of providing a view of how open banking can drive innovation within banks. While I have pointed out some minor areas across the framework used, my biggest criticism is that, the customer seems to have been forgotten even in this report – yet again.

Readiness can be about infrastructure readiness, process readiness, or business model readiness. But the so-what needs to be the final readiness score – it has to be about how soon it will benefit customers.


Arunkumar Krishnakumar is a VC investor focusing on Inclusion, a writer and a podcast host.

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